Bajaj Auto Limited (BAL), one of the leading motorcycle manufacturer of India is currently working on high capacity bikes to be launched under Bajaj Brand. It currently markets bikes up to 220cc and is developing a 250cc and a 300cc bike to tap the high-end domestic bike market.
The new upgrade of Pulsar is also being developed by the company. According to a company official, BAL has already approached an Europe-based motorcycle design consultancy to work out new designs for the bikes and is also taking help from its Austrian bike company, KTM, in which BAL has a stake.
BAL GM (marketing) Amit Nandi said: “The new launches are part of the long-term plan to develop bigger bikes under the Bajaj banner. We are working on that. We have the capability and technology to develop products on our own, which will be leveraged to develop products across different segments.”
Unlike Hero Honda, which is dependent on its Japanese partner Honda Motor Co for technology, Bajaj Auto has developed its own technology over the years. So the company is working on new bikes based on its patented DTSi technology and also its indigenously developed fuel injection (FI) technology.
“Development of new models does not cost much in our business. It’s not a billion-dollar investment,’’ said BAL CEO (two-wheelers) S Sridhar. He said the company has the technology to develop products for a niche market. Since it does R&D on its own, it can cut development and manufacturing expenses.
Besides the new-generation motorcycles, the company is also developing new low-cost two-wheelers, which will be launched under a new brand. The segment and the characteristic of such bikes are yet to be worked out. The company said that “it will not be in the entry-level 100cc segment”. The company will also launch a new gearless scooter in the 100-150cc engine capacity next year.
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